Online Marketing Lesson 4: Guide on How to Build a Profitable Niche Content Website


What are Niche Sites?

Niche content sites, as I call them, are static websites that are rich in content and are well optimized so that they attract heavy natural or organic search engine traffic for free. The traffic is then converted into revenue through several possible monetization methods.

Niche websites are targeted, or focused on one particular subject matter, often that in which the author has experience, expertise, knowledge or interest in learning and developing.

The business model is simple. Build a website that has a ton of quality content, optimize it well, and implement several monetization methods that you can financially benefit from. What are those methods?

How Do Niche Sites Make Money?

As a brief overview, consider following few ways to make money from a niche content website once it is developed and attracting a decent level of recurring traffic:

  • Contextual advertisements such as Google Adsense and Chitika
  • Private advertisements by advertising other vendors / businesses
  • Referral or lead generation – you pass on qualified visitors to your business partners
  • Affiliate marketing – you promote products and services owned by others
  • Sales of digital products such as eBooks, DVDs, and audio
  • Automated memberships / subscriptions through a newsletter or password protected area

This is not a comprehensive list by any means, rather some introductory ideas on how you can potentially monetize (or make money from) a website or blog.

What Does It Take To Create A Niche Site?

It doesn’t take much to create a niche content website. Some of your time and couple of hundred bucks (over estimate) will usually get you there.

To be successful however, you must take your time and conduct the necessary due diligence up-front when selecting a topic or niche. This initial step often makes or breaks people who attempt to make money from this business model.

Why? Because many new entrepreneurs want to jump into the game quickly, often wanting to sell what they think is the best thing on earth. They may be passionate about the topic they have in mind, but they often forget that in order to be successful selling something (in this case information), you need to sell what the market wants and demands, NOT what YOU want to sell.

With that said, a good topic with market demand, your willingness to invest your time and a handful of online tools such as a domain name (URL), a hosting package where you host your website for the world to see, and a website building platform (such as WordPress) are sufficient to get started.

There are some turn-key solutions available in the market today. A 16 or a 60-year-old can get online just as easily and have a website up in a jiffy. Absolutely no HTML or programming skills are required, although learning the basics can give you a marginal advantage over your competition.

Below are the steps to create a niche website in order of occurrence. The list below is a mere introduction to each step. I will talk about these in detail in the future.

Brainstorming Topics for Your Niche Content Website

As I mentioned earlier, this is one of the most important steps in the process which often make or break a niche website’s success. But what is that right topic for your niche website? It is a topic that has a significant enough demand or search volume, yet not as many competitors, or search results.

How do you find such topics? The Google Adwords Keyword Tool is one free resource you can use to guestimate the search volume generated by various keywords within a topic. Simply type in any word relevant to the niche you are contemplating and hit enter or click the relevant button to generate results. The results will show you various attributes, including monthly local and global search volume for various relevant keywords.

Remember that what you will see is only Google’s data. You need to multiply the search demand by 3 to account for the other two big search engines Bing and Yahoo, as well as the several other smaller ones in the online space.

To get a sense for the supply, or number of competitors, take a few of the keywords obtained from the exercise above and plug them into the Google search bar in “brackets”. The number of results you see on the top left is the number of websites on the Internet competing for that keyword / key phrase. Do a simple ratio of keyword supply and demand and you will be able to rank keywords and topics in order of most favorable to least.

Many go wrong right about when they have found a topic with a high demand to supply ratio. Why? Because they feel this is the be-all end-all of the preparation work. However, this is just the beginning of your research stages. I highly recommend researching this topic further to see whether actual demand for products and services pertaining to your topic exist.

Some other avenues to scour to ensure there is true monetization potential of your topic:

  • Amazon’s bookstore and regular online store (Are there books and guides being sold in your niche? If so are they generating heavy user reviews or are they duds that are simply sitting on the bookshelf?)
  • ClickBank marketplace (Same as Amazon. Are there products relevant to your niche? Are they active?)
  • Blogs and Forums – only those that are receiving heavy traffic (What are the popular topics of discussion? What do folks need help with? Can you address the need?)
  • Existing magazines and journals (i.e. Men’s Health)
  • Existing major websites online that are going to be your competitor
  • Take clues from traditional media such as Television and Radio (What’s hopping and popping these days?)

What are you looking for exactly? You are looking for products, services, and advertisements that fit your contemplated niche or website topic. These represent the flow of money that people exchange to deliver and receive items and services of value in your niche.

Conducting Keyword Research and Targeting

Once you are settled on a topic you need to start narrowing in on the keywords that you will use to build your website. Why? Because search engines like keywords.

How do search engines work? Web surfers type in keywords and phrases and Google goes out to scour the world and provide you with links that contain those words and phrases, ranked in order of most relevant to least.

The entire Internet is one big game of keywords and phrases. If you want to be found online, you want to ensure that your website contains keywords and phrases, which web surfers are searching with. Use the Google Keyword Tool mentioned above to determine this.

The disadvantage in using free tools like Google Keyword Tool is that the process is very much manual, cumbersome and tedious. Not to mention that you have to search for keyword supply and demand separately. Depending on the size of your website, this activity alone can take you hours, days, weeks and can bore you to death.

There are more automated tools available online that streamline the process relatively easily. These tools not only give you the best keywords in terms of demand within your niche, but they also tell you the supply and profitability ratio.

Building Your Website’s Blueprint – The Architectural Layout

After you have collected a set of profitable keywords to target when you build your website, the next most critical step in the sequence is to plan your website’s architectural structure or blueprint. This is another step where many go wrong because they don’t know about it and therefore don’t execute it. Many simply jump into content creation and start building their website with no rhyme or reason.

Just like an architectural blueprint matters when building a home, a site structure matters when building a website. Why? Because the various web pages within your website each serve a definite purpose and can help each other gain higher search engine rankings if interlinked correctly.

Think about your website as a pyramid, where the pointed tip (top) is your home page and all underlying pages make up the base. Now there is a big space between the top and the bottom, so what goes in the middle? What goes on the bottom? How deep should the pyramid be? Answers to all those questions will be provided in future discussions.

Building Your Website

Building the website is actually the easiest part of the process in my opinion. It is however, the most time consuming.

If you have done your research well, have gathered the right set of keywords to target and have laid those keywords out in a sound website blueprint, executing on the website can be done relatively easy.

Building your website entails just a handful of steps. Using any HTML editor, open up a blank HTML file, start typing out your keyword optimized content, add the bells and whistles such as pictures, files, etc, include the proper links to other websites and WebPages within your website and you’re done. Rinse and repeat the process for the rest of your WebPages and you have yourself a website.

That doesn’t sound like anything extraordinary, so what are we doing so different when building a niche content website? The answer is the keywords we use, the way we use them in each web page, as well as the linking and interlinking we do within each web page, is done in a very specific manner consistent with the niche content site model.

When building a niche content website, each web page is targeted for one main keyword. This means the web page is all about that one main keyword, which is used in a specific way in each of the page’s meta tags, headings, and anchor links. Each web page also has four additional supplemental keywords (totaling five keywords) which are sprinkled within the content of the web page.

Page creation is probably the most important step in the entire process. Well optimized WebPages equates to a well-optimized website, which is guaranteed to attract free, organic search engine traffic growth over time.

Check for Broken Links & Conduct HTML Validation

Many skip this step amidst the anxiety of getting their website up and running on the internet. Truth is nobody likes a lemon. There are varying opinions on whether or not search engines penalize websites with stale or broken links. Frankly, I do not care.

If you are to put out a product on the World Wide Web for the WORLD to see, you need to ensure the product is of the highest quality and reliability. The little bit of additional effort you put up-front today can yield heavy dividends down the road. Remember, no one knows what and how search engines think. So do the best you can to provide a high-quality product.

Take some time and search your website for missing images, broken links, and convoluted HTML code. There are several free resources online that will help you do this. Just type in “broken links checker” or “HTML code validation” in a search engine and play around with the resources.

There is more than enough garbage on the Internet. Please avoid contributing more to the pile.

Submitting Your Sitemap to Search Engines

Although search engines will eventually pick up a highly optimized website, why not expedite the process if you can? Building and submitting a sitemap takes five seconds.

Google “xml sitemap creators” and download yourself an xml sitemap. Take this file and upload it to the root directory of your server. It takes another five minutes to do it. Include a link to the HTML sitemap on your footer or navigation menu. What’s the worst that can happen? Absolutely nothing!

Beware of scams that charge you to submit to 4,545,897 different search engines. None of that matters as long as you submit to Google, Yahoo and Bing, the big three which make up close to 90% of the search engine user market share. If the three have you indexed, it’s just a matter of time before the 4,545,894 others will as well.

Each of the major search engines have instructions on how to submit your sitemap to them. When in doubt, Google “how to __ “. The process is relatively easy and straightforward.

Submitting a sitemap to search engines is not a mandatory step, but because it doesn’t take long and the rewards are so much more significant, I highly recommend you proceed with this task.

Since this is a one and done business model, you don’t have to keep updating your sitemap. However, for those who have websites and blogs that are updated frequently, a BIG inherent challenge that you face is that your sitemap is not automatically updated each time you add new content.

Create A Digital Product Easily To Sell

Once your website has been submitted to search engines, give it some time to soak and gain traction on search results. Search engines take their sweet time in evaluating, trusting and indexing or ranking websites.

While they do this, take the opportunity to put together a digital product for sale and distribution through your website or blog. Having your own product is not a mandatory step in this business model, but is one that I am highly in favor of.

Having your own product guarantees that you have something to sell, and not rely so much on affiliate programs that you have very little to no control over. Your product can be as simple as an eBook, online video series, hard DVDs, or anything else for that matter. You can either create this yourself or outsource the process. As long as the product is quality and delivers value, you will be just fine while selling it.

Distributing digital products is also very easy. There are turnkey platforms available such as ClickBank that will streamline this process for you quickly and easily.

Develop A Short Newsletter Series To Build Rapport

Because a niche content website model is a one and done model, a newsletter series is important to capture your visitor’s email addresses, build relationships with them automatically over time, and push your digital product and affiliate products for sale.

Draft a 10 to 12 issue newsletter series that is brief in nature but delivers high value to your readers by including some tips, strategies, educational facts, etc. Entice them to sign up for your newsletter by promising a free 12-week email course, free daily tips for two weeks or something similar in nature.

Once your visitors have signed up for your newsletter, course, etc, you have your chance to wow them with free information that builds relationship and trust. You can then push your product and other affiliate products in latter issues. If you do this step right, your visitors will already be presold, or warmed up for your offer. It will be that much easier to execute the sale when the offer comes around.

Sign Up For Advertisement Platforms

Right about now your website should be indexed, or relatively close to it. You will start getting one or two visitors every few weeks, or even months. Yes, the progression is very slow initially until you kick off marketing initiatives (discussed below).

Now is the time to sign up for advertising platforms such as Google Adsense. It takes time to get accepted into their program, and you want to be ready to slap ads on your website once it’s ready for it. Sign up early and let the platforms take their time to get back to you.

Directory Submissions

This is how I usually kick-off my marketing campaign. Directory submissions are simple to execute, and one way to quickly build some back links to your website to stabilize its place in search engine indexes.

I recommend using a submission tool or a paid service to expedite this process and submit to hundreds of directories over time. Don’t overpay for this services. It’s not expensive and has become a commodity today.

Don’t submit to a thousand and one directories all at the same time either. You need to spread out your link building efforts over time to appear as natural as possible to search engines.

Article Marketing

If you are not going to do anything else after you build your niche website, make sure you engage in article marketing to ensure each of your web pages is indexed with search engines. This is also a good way to start building backlinks not only to your homepage but also to each individual web page within your website (a concept called DEEP linking).

Here is what has worked for me very well each time. Instead of the age-old advice of linking to your homepage using anchor text, link instead to a web page within your website using anchor text that is relevant to that specific web page.

For example, say you have 35 web pages, create 35 articles and submit them to a top article directory like EzineArticles. Make sure each article is linked back to one of the 35 pages on your website. When you’re done, each web page on your website should have at least one backlink to it from a top article marketing directory.

Social Bookmarking

This step is optional, but if executed can quickly build a ton more backlinks to your website, therefore further solidifying your place in search indexes.

You can either manually bookmark several pages of your website, or use one of many automated tools available online that not only make bookmarking quicker but can also bookmark on several social bookmarking websites at once.

This strategy can be very powerful if used the right way and spaced out over time. Your marketing efforts must look natural to search engines, so take your time. The more you rush, the more you will raise a red flag.

Monetize Your Website

After you execute the steps above over the course of a couple of months, your website should be ripe at the point where it is ready to be monetized. It is just a matter of time before traffic starts picking up, so take the time now to implement monetization methods that you are comfortable with. You can always tweak and experiment over time so do not be afraid to try a combination of various methods.

Personally, a killer combination that has worked very well for me on my niche websites is the following: contextual ads, private placement ads, and affiliate marketing.

Monetization is a heavy topic and one that I will discuss in an entirely separate series of discussions.

Concluding Thoughts

There is much more you can do depending on your appetite, capacity and interest level. The steps above however as sufficient to get your website to a point where it can deliver a decent amount of passive income on a residual basis.

When your website gets to that point, you will have a bona fide income producing asset on hand, one that has a value and can be sold or kept to generate cash flow.

Setup Your Website Hosting

Step one before anything can happen with your online business is for you to set up a website.

To do this you need a domain name and a hosting account where you publish your website.

You can buy your domain from Namecheap.

I recommend if you are just starting out you take advantage of the HostGator $4.95 deal.

You can buy your domain and sign up for hosting account by clicking the banners below:








Setup Your Email List

Along with a website I strongly suggest you start your email newsletter from day one as well.

Your newsletter is the key to making big money online, so the sooner you start, the better.

I used AWeber for my newsletter when I first started and it is serving me well for the last 6 years. It’s the best option for you if you are new as well.

Sign for an AWeber trial by clicking the banner below:

Navigation Links

Previous Lesson: 10 Deadly Mistakes to Avoid – Part 2

Next Lesson: Choosing Your Market or Niche